Designing digital experiences that captivate and drive real impact
We empower businesses to harness digital as a strategic tool — to attract customers, streamline operations, and create value for both people and companies.
STRATEGY | INNOVATION | HUMAN-CENTERED THINKING
★★★★★
Goal
Unforgettable journeys. Meaningful differentiation. Customers who champion your brand.
Action
Enhancing every touchpoint across your customer’s journey with your brand and business.
Collaboration
Mentorship and collaborative sessions with a holistic lens — to inspire teams and unlock fresh perspectives.
Validation
Data-driven insights and contextual analysis to shape product vision — with continuous improvement along the way.
*Imagens Freepik
We empower businesses to harness digital as a strategic tool — to attract customers, streamline operations, and create value for both people and companies.
"I believe in integrating technology through a people-first lens, building strong, trust-based connections between brands and consumers for the long haul."
★★★★★
Executive Strategy & Leadership
20+ years bridging business, people, and technology
Leadership experience at Samsung and CI&T, alongside entrepreneurial ventures
Strategic advisor in design and innovation
Growth of strategic accounts through UX and product excellence
Building and scaling high-performance design and UX teams
Co-author of global design and innovation offerings
Product strategy leadership focused on retention and engagement
Data-informed UX grounded in perceived customer value
Turning complexity into clear, functional digital solutions
Co-author of patented UX and innovation projects
Led international research with top universities (UFPE, RMIT) and global brands
Creator of innovation hubs
Designed local solutions with global impact: Samsung Pay, Mobile TV, Samsung Health
Team expansion and scaling
Building structures, roles, and a collaborative, human-centered culture
Active mentor and leader in education and acceleration programs
Business Growth through Design
Product Vision & UX
Research-Driven Innovation
Team Building & Culture
Reach out
Let’s create moments that delight and build loyalty. Reach out I’d love to connect!